Pricing that respects your margin
Three tiers. Published prices. 21-day trial, no credit card. Cancel anytime. Bring your methodology.
Why is the pricing this low?
Early-market pricing while we build the customer base that will carry the platform. No ads. No data resale. No free tier subsidising paid users. The price will rise as the feature set matures, and existing customers will be grandfathered on their original plan when it does. Lock your rate now.
Starter
€19/month
1 practitioner, up to 10 clients
For the solo practitioner just building their practice. Everything you need to deliver coaching or therapy between sessions, in one place.
- Scheduling and payments (Cal.com + Stripe)
- Client journaling with prompts
- Homework assignment and tracking
- Up to 5 content modules
- Up to 3 client surveys
- 1 community circle
- My Clients view with consent and activity status
- Journal access (with client consent)
Growth
€49/month
Up to 3 practitioners, 60 clients total
For established practices scaling up. Add the AI interpretation layer when reading every entry stops being feasible.
- Everything in Starter, plus:
- AI sentiment and emotion analysis
- Weekly AI summaries
- Theme tag extraction on entries
- Emotion charts (1 week / 1 month)
- Configurable alert thresholds
- Cohort and group-programme analytics
- Batch homework assignment
- Up to 20 content modules, 15 surveys, 3 circles
Bespoke
Let's talk
Custom
For multi-practitioner organisations, clinics, and group programmes. Service-led, with the infrastructure enterprise buyers expect.
- Everything in Growth, plus:
- Custom practitioner and client caps
- CSV data export
- Advanced security
- Custom integrations
- Dedicated success manager
- Priority support with SLA
- Custom onboarding and content development
- Logo and colour branding
"I checked the pricing three times because I assumed there was a hidden tier. The fact that journaling, sentiment, summaries, alerts, cohort analytics, and Homework all sit at €49 is the reason I switched off Quenza."
Full Feature Comparison
| Feature | Starter | Growth | Bespoke |
|---|---|---|---|
| Capacity | |||
| Practitioners | 1 | Up to 3 | Custom |
| Active clients | Up to 10 | Up to 20 per practitioner | Custom |
| Core practice tools | |||
| Scheduling and payments (Cal.com + Stripe) | ✓ | ✓ | ✓ |
| Client journaling with prompts | ✓ | ✓ | ✓ |
| Homework assignment and tracking | ✓ | ✓ | ✓ |
| In-app chat with clients | ✓ | ✓ | ✓ |
| Automated reminders for clients | ✓ | ✓ | ✓ |
| Content modules | Up to 5 | Up to 20 | Unlimited |
| Client surveys | Up to 3 | Up to 15 | Unlimited, custom builder |
| Community (Circles) | 1 circle, on/off toggle | Up to 3 circles | Custom |
| Practice dashboard | |||
| My Clients view (consent, last active, homework status) | ✓ | ✓ | ✓ |
| Journal access (with client consent) | ✓ | ✓ | ✓ |
| AI interpretation layer | |||
| Sentiment and emotion analysis | ✗ | ✓ | ✓ |
| Weekly AI summaries | ✗ | ✓ | ✓ |
| Theme tag extraction on entries | ✗ | ✓ | ✓ |
| Emotion charts (1 week / 1 month) | ✗ | ✓ | ✓ |
| Configurable alert thresholds | ✗ | ✓ | ✓ |
| Cohort and group-programme analytics | ✗ | ✓ | ✓ |
| Batch homework assignment | ✗ | ✓ | ✓ |
| Enterprise | |||
| CSV data export | ✗ | ✗ | ✓ |
| Advanced security | ✗ | ✗ | ✓ |
| Custom integrations | ✗ | ✗ | ✓ |
| Dedicated success manager | ✗ | ✗ | ✓ |
| Priority support with SLA | ✗ | ✗ | ✓ |
| Custom onboarding and content development | ✗ | ✗ | ✓ |
| Logo and colour branding | ✗ | ✗ | ✓ |
How Afterglow Compares
Practice management is one budget line. Between-session engagement is another. Most tools cover one or the other. Afterglow does both, plus the layer that nobody else touches: a consented, instrumented client app.
| Feature | Afterglow | Paperbell | Quenza | Satori | Zoom + Docs |
|---|---|---|---|---|---|
| Scheduling | ✓ | ✓ | — | ✓ | — |
| Payments | ✓ | ✓ | — | ✓ | — |
| In-app chat with clients | ✓ | ✓ | ✓ | Limited | — |
| Homework and between-session assignments | ✓ | Limited | ✓ | — | Manual |
| Automated reminders | ✓ | ✓ | ✓ | ✓ | — |
| Client journaling with guided prompts | ✓ | — | Limited | Limited | — |
| AI sentiment and theme analysis on journals | Growth+ | — | — | — | — |
| Coach reads client reflections (consent-based) | ✓ | Limited | ✓ | ✓ | — |
| Educational content modules | ✓ | ✓ | ✓ | — | Manual |
| Client community space | ✓ | — | ✓ | Limited | — |
| Progress tracking and insights | ✓ | Limited | ✓ | ✓ | — |
| Mobile app for clients | ✓ | — | Limited | — | — |
| Branded client experience | Bespoke | ✓ | — | ✓ | — |
| Consent-first architecture | ✓ | — | — | — | — |
Comparison based on publicly listed features at competitor websites, April 2026. Practice.do is excluded as it shut down operations on 3 November 2025.
Built around consent
Practitioners only see journal, emotion, and summary data for clients who have explicitly granted data-sharing consent in the mobile app. The client owns the data; the practitioner sees it because the client said yes.
GDPR-native, EU-built
EU-headquartered in Amsterdam. GDPR is our baseline, not a checkbox. Every Bespoke deployment includes the data processing agreements, DPIAs, and subprocessor lists you would expect.
No platform fee on your revenue
Practitioners hosting their own environment keep the full value of every Stripe transaction. We charge for the platform, not for your work.
Frequently Asked
Upgrade in-product whenever you cross a cap. We prorate the difference. No contract, no penalty.
Yes. PDFs, videos, worksheets, and written content can be imported into your content modules. Many practitioners migrate their existing resources during onboarding.
Afterglow is modality-agnostic. Practitioners use it for ACT, IFS, CBT, somatic work, solution-focused approaches, and proprietary frameworks. Our authored content library covers ACT and IFS for practitioners who want it; bringing your own is fully supported.
Clients retain access to their own data. Bespoke practitioners retain CSV export rights for their client population. Afterglow does not retain clinical content beyond contractually agreed periods. Exit terms are part of the standard contract, not a negotiation.
Most practitioners are up and running in under an hour. Add your welcome message, import your first content, tune your journal prompts, invite your first client. Free onboarding calls available if you want a guided walk-through.
Practitioner-mediated adoption consistently outperforms direct-to-consumer wellness apps. Clients use Afterglow because someone they trust asked them to, not because an algorithm did. Most practices see 70%+ weekly engagement, driven by guided journal prompts and the community layer.
If you can post on social media, you can use Afterglow. No coding, no complex setup, no integrations to wire. Free onboarding calls for anyone who wants a guided setup.
Consumer wellness apps are unmediated and generic. Afterglow is practitioner-mediated, modality-flexible, and instrumented for insight you can see and act on. Category difference, not feature difference. The short answer to "how is this different from Headspace": this is your tool, under your brand, with your professional eyes on the data.
Yes. We operate under GDPR as our baseline (EU-headquartered in Amsterdam). Data processing agreements, DPIAs, and subprocessor lists are standard. Bespoke deployments include the full compliance package as part of onboarding.
From €19/month · No credit card · Cancel anytime