One Platform. Two Professions.
Coaches and therapists do related work in different registers. Afterglow holds both. Same architecture, different defaults, different language. Here is how each profession tends to use it, and which features matter most.
What's Different
Same software. Different defaults, different vocabulary, different features pulling the weight.
For coaches
Who you tend to be
A solo or small-practice coach with 3 to 30 active clients. Possibly running group programmes. Possibly migrating off a stack of Calendly, Stripe, Notion, Dropbox, and WhatsApp. You're already doing the work; you want the tools to match.
What you reach for first
- Homework as a daily tool. Assign it on the dashboard, clients see it in the app, you see when it's done.
- Circles in the client app for cohort programmes and group accountability.
- Content modules housing your methodology, your videos, your worksheets, delivered to the app.
- Routines to anchor between-session practices.
- Branded client experience (logo and colour, available on Bespoke).
What matters most
Engagement, retention, and looking the part. Clients re-enrolling because they don't want to leave the group. Less time stitching tools, more time coaching.
How we speak to you
"Own the space between sessions." "Walk in prepared." "Homework that closes the loop." Direct, warm, empowering.
For therapists
Who you tend to be
A licensed practitioner running your own caseload, working integratively or within a defined modality. You care about evidence, outcomes, and the consent architecture you put your clients inside. You may also be embedded in a clinic or behavioural health organisation.
What you reach for first
- Journal with sentiment shifts, theme tags, and weekly AI summaries on the dashboard, fed by client entries in the app.
- Surveys for measurement-based care. Pre-built or custom, completed in the app, read on the dashboard.
- Emotion charts on the dashboard to plot trajectories across one week and one month.
- Configurable alerts for inactivity, journal silence, or overdue between-session work.
- Consent Status visible at a glance on the dashboard, granted by clients in the app.
What matters most
Outcomes you can see and act on. A client privacy architecture that stands up to scrutiny. Continuity between sessions without sliding into self-guided digital-only.
How we speak to you
"Between-session engagement." "Measurement-based care." "Blended care, not replacement." Evidence-led, measured, clinically respectful.
Both professions use both surfaces. The client app is what your clients open. The Practice dashboard is what you open. The split above is about which features each profession reaches for first, not who uses what.
One Feature, Two Names
A few places where coaches and therapists talk about the same thing differently. We let you choose.
Beyond solo practice
Wellness clinics, integrative health centres, behavioural health partners, and research-aligned practices need custom content, custom outcome measures, and defined clinical workflows. Bespoke is for those conversations. Discovery call first, scoped proposal second.
Start a Bespoke conversationFrom the beta cohort
"Homework, content modules, Circles, in-app chat. My group programme runs entirely on Afterglow now. I stopped paying for three other tools the month I switched."
"The consent architecture is what convinced me. I'd rather have a smaller dataset that my clients consciously consented to than a bigger one we both have to feel uneasy about."
Same platform. Yours, either way.
Bring your methodology. Keep your register. Start the trial or book a walk-through.
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